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Marketing type site planning profitability problems?
Release date:2014-04-23       Browsing times:292

Marketing type site planning profitability problems?

 

Marketing websiteWhat is the key point of profitability? There may be a lot of understanding of the network, people will say, as long as the flow is enough, it is possible to generate orders. Yes, but there are more details, so that the flow can be more into the precise inquiry customers, and even customers, so today asA network of cattleSmall make up of me, I will give you the key point of the profit sharing marketing site where.

 

Marketing website construction

 

 

One

Site location

  The website is a kind of marketing means of the enterprise, marketing means must pay attention to a difference, otherwise, the effect is difficult to.
Site positioning includes the following:
1、Market analysis of enterprise products
2、What is the purpose of the website (the same)
3、The profit model of the website (same as the personal website)
     

Two

Station angle

  Traditional network companies in the establishment of the site to the enterprise, basically from two angles to make the system, one is the art, the two is the function. Do not consider the site's marketing factors, therefore, this site is notMarketing website。The role of enterprises in marketing is very limited, and basically is a decoration, only to broad client show business, and can not achieve the marketing concept.
Accurate site angle including the following:
1、From the point of view of network marketing architecture website structure
2、From the customer's point of view of humanity
3、On the basis of the above two to consider the site's art and function。
     

Three

Station planning

  Tradition in the establishment of the enterprise, there is no planning, so almost all of the company's Web site is the same as the column. Such as: home, the company's introduction, products, after-sales service, contact, President, speech, etc.. This is the reason for the consistent corporate website faces. This website is too much, what is the marketing effect? no! Just ornaments
Some people said: the station angle decided to build the site planning 。
Since the site must be from the perspective of network marketing, then, I think, the site planning will include the following :
1、 Key words planning. Include enterprise product, brand, VI factors, trademarks, service slogan and so on, including the core hub of the word, and related to the development of key words are required by strict planning, in order to form a reasonable key word list
2、From the point of view of marketing to plan the overall structure of the website and column structure, in order to conform to the implementation of the key word planning
3、Website is best to use div+css Technology Architecture
4、Fully consider SEO marketing factors, make the overall structure of the site and search engine habits consistent, so as to gradually achieve key word strategy, the key word and related factors of marketing enterprises can get good rankings。
     

Four

Website promotion

  Enterprises to promote the means of the station is still to be targeted, and personal sites can not be the same means, as far as possible for a certain area.
     

Five

Monitoring and adjustment strategy

  At the beginning of the establishment of the website promotion strategy may be deviation, then, according to the website marketing analysis system data, to analyze, to re adjust the website promotion strategy is very important. Promotion strategy is always in the process of continuous adjustment to be perfect, and gradually play a greater role。

 

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